Digital Communication

Graduate Certificate in Digital Communication
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  • Qualification: level:

    Postgraduate

  • Duration:

    6 months full-time or part-time equivalent

  • Units:

    4

  • Start date:

    Jan, Apr, Jul, Oct,

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Overview
Entry Requirements
Course Units
Careers

Develop creative digital solutions for problems that arise with new technologies

With a real-world technology focus and commitment to preparing graduates for the changing realities of tomorrow’s digital workplaces, the Queensland University of Technology (QUT) has become a global leader in communication and media courses. In the 2023 QS World University Rankings, Queensland University of Technology (QUT) placed first in Australia and 19th worldwide for these courses.

In recent years, many industries have increasingly relied on digital communication technologies. Because of this, there is a growing need for competent digital communication professionals who can effectively engage with digital technologies. Through the Graduate Certificate in Digital Communication, you will attain the pragmatic skills and technical agility necessary to adapt to digital innovation’s changing realities continually.

Graduates will develop new skills in social media storytelling, platform analysis and critical thinking alongside technical skills like artificial intelligence, data visualisation and social media analytics. You will also investigate how constantly evolving technologies disrupt various industries and how best to harness the potential of emerging communication technologies.

Designed by leading digital communication scholars, our units will provide a dynamic and diverse skill set that will benefit you in the workplace and your critical awareness of the contemporary digital environment. During the course, you’ll have learning opportunities that include:

  • understanding AI and algorithms that are transforming digital communication practices
  • creating compelling data-driven stories for social media and analysing them, including gaining a critical awareness around issues of algorithmic bias in moderation and developing technical skills in bot creation
  • delivering data visualisations and analysis of social media audience behaviour
  • developing a critical understanding of academic scholarship and debate surrounding the impact of digital communication technologies on our lives

Upon completing the Graduate Certificate in Digital Communication, you will take a sophisticated understanding of modern digital communication technologies into your next professional role. This understanding, combined with the adaptable skill set you gain, will help you find creative solutions for problems that arise with the advent of new technologies.

Recognising our students’ potentially diverse professional backgrounds and skill sets, this course was developed to accommodate anyone from working professionals to those entering the workforce. It is also ideal for those wishing to attain a postgraduate qualification that sets them apart from other job seekers with a skill set, unlike other tertiary providers.

You can further your study with a Graduate Diploma in Digital Communication or a Master of Digital Communication.

“Our courses are developed by researchers who are giving advice to industry about policies and practises that are helping guide the future of these industries. That’s why we call QUT the university for the real world.” ~ Digital Communications – Michelle Riedlinger

Start your application process today to secure your future with QUT Online.

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Entry Requirements

You can gain entry into the Graduate Certificate in Digital Communication with:
    • a completed bachelor’s degree (or higher qualification) in any discipline; or

  • a completed diploma (or higher qualification) in a relevant discipline and two years full-time (or equivalent) professional work experience; or

    • five-year, full-time (or equivalent) professional and relevant work experience.

This course is not available to international students.

Talk to a Course Consultant

Course Consultants can provide more information about your specific qualifications or experience, or submit an enquiry by visiting the contact us page today.

Call us on 1300 104 196 Contact us

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"QUT is a university for the real world, and studying with QUT Online gives you all the opportunities to develop yourself professionally, while at the same time supporting our other commitments."

Rebecca Master of Digital Communication

Course Units

The Graduate Certificate in Digital Communication provides graduates with a strong foundation in digital communication theory, practices and its evolving applications in various industries. The course focuses on equipping graduates with skills in social media analysis, data visualisation, social media storytelling, and the critical analysis of scholarly debates concerning digital culture.

MICRO UNITS

PROJECT UNITS

What you will learn

Problem Solving

Solve the digital communication challenges of tomorrow using an adaptable and creative skill set.

Professional Self-Development

Build a versatile skill set that allows you to handle your ongoing professional development independently.

Ethical Communication

Learn how fact-based, transparent communication is crucial to digital communication practice, and what you can do to ensure information is accessible to those who need it most.

Digital Social Media Strategy

Devise and conduct sophisticated social media strategies based on the creation of relevant, informative and engaging content.

Data Visualisations

Creating data visualisations and presenting social media analytics professionally gives graduates a competitive edge when seeking employment. Discover innovative tools like Tableau that enable users to analyse data promptly and efficiently while making informed, data-driven decisions.

Social Media Storytelling

Learn the of social media storytelling and critical analysis of social media platforms.

Digital Communication Debates

Research and analysis of academic scholarship on issues and debates in digital communication, including filter bubbles, influencer culture, and the politics of algorithmic bias.

Data Processing

Gain critical foundational skills in Python programming that will assist you in collecting, managing, processing, and analysing communication data.

Download the course brochure to learn more.

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Support

Our dedicated support team is here to help you when you need it. They are available online or over the phone seven days a week to answer all your questions. They are here to help with everything from technical support to academic questions. QUT Online has the tools and people to make your postgraduate study achievable and enjoyable.

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Career opportunities

Digital Marketing Specialist

Work as part of a marketing team to develop and conduct compelling marketing campaigns, ensuring content is consistent and capable of generating leads.

Social Media Specialist

Research and prepare compelling content for various social media portals as part of a broader social media strategy.

Digital Content Writer

Research, write and adapt content across various digital channels.

Digital Copywriter

Write appealing and accessible copy that improves the online experience for target audiences.

Learning at QUT Online

A unique opportunity

Whether you’re advancing or changing your career, studying online is the flexible way to achieve your goal, allowing you to log on and learn when it suits.

Your network

We are ranked in the top 50 universities in the world for employer-student connections. And when you study with us, our connections become your connections.

Learning that suits you best

Fit study into your life, when it suits you. If you study on your lunch break, or after your kids are in bed, you can access everything you need, wherever you are.

Other courses you may be interested in:

Digital Communication

  • Graduate Diploma in Digital Communication

    • Digital Communication

  • Master of Digital Communication