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Unit Code: CCQ104
Contact hours: 12–15 hours per week
Understanding data for diverse audiences through appropriate visual representation is a key skill for contemporary digital communication professionals. With a growing demand across communication and media industries for communication specialists, it is crucial for graduates to effectively interpret and communicate datasets to non-specialist audiences and those in leadership positions.
This micro-unit focuses on understanding the principles of visual communication and data analytics within a broader digital communication context. From histograms, scatter plots and treemaps to complex networks and Sankey diagrams, students will engage with common data representation types. Industry-standard software applications will be used to create interactive data visualisations.
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